What you cannot see can prove costly

According to McKinsey (State of AI 2025), 88% of organisations use AI in at least one function, yet only a minority derive measurable value from it. The pattern is familiar: abundant experimentation, little in production and emotionally driven prioritisation. Many initiatives, few results.

AI is no longer merely a technology issue; it is an operational architecture issue. A use case creates value only when three conditions are met: usable data, a mapped process and a clear business model. Where others stack up proofs of concept, we lay the foundations.

We map your high-volume processes, identify tasks suited to automation (document-based, decision-making or repetitive), assess the relevant models (LLMs, OCR, vision and agents), weigh up build versus buy, and incorporate data-sovereignty, AI Act and GDPR requirements. Each use case is costed, sequenced and scored against an impact × feasibility matrix.

The goal is to establish a path to industrialisation and show an executive committee that a passing trend can become a lasting advantage. AI stops being an expensive experiment and becomes a strategic driver.

According to the 2024 CESIN Barometer, nearly one in two French companies reports having suffered a significant cyberattack during the year. The question is no longer whether an attack will occur, but what the organisation will have put in place by then: detection, backups, procedures and culture.

Most leaders discover their vulnerabilities after an incident. Too late.
Cybersecurity is no longer solely the CIO’s responsibility; it has become a governance issue. The NIS 2 Directive, insurers’ requirements, security clauses in tenders and executives’ personal liability have all raised the stakes. An SME no longer thinks solely in terms of antivirus software, but in terms of attack surface and resilience.

We inspect infrastructure, access controls, application security, endpoints, the backup chain, human attack vectors and third-party exposure. We benchmark your practices against ANSSI and ISO 27001 standards, simulate intrusion scenarios and rate every vulnerability by severity.

We help you anticipate incidents and turn threats into control through a precise map of your risks, a prioritised action plan and the evidence required by insurers, customers or public-sector contracting authorities. Cybersecurity is not defensive expenditure; it is a commercial asset.

According to Boston Consulting Group (BCG), fewer than one-third of digital transformations achieve their initial objectives. The problem is rarely technical. It is almost always strategic: disconnected initiatives, missing metrics and deferred decisions. Plenty of tools, little direction.

Digital is no longer a workstream running alongside the business; it has become its backbone. Website, acquisition, data, AI, CRM and compliance — these components create value only through their coherence. Where others stack up projects, we design an architecture.

We map your digital maturity by area, assess your positioning against the market, identify upcoming regulatory and competitive shifts, evaluate the alignment between commercial strategy and digital capabilities, and scrutinise your metrics: those that exist, those that are missing and those that mislead.

You leave with a twelve- or twenty-four-month roadmap, a defensible investment sequence, management metrics and a clear view of the decisions still to be made. Any specialist audits that follow form part of a coherent programme, not a series of opportunistic moves. Digital strategy stops being a collection of initiatives and becomes a discipline.

According to Forrester, up to 73% of the data companies collect is never used. Most organisations believe they are data-led; in reality, they are led by intuition and use data as decoration. Forgotten tags, duplicate conversions, opaque attribution and improvised consent: the data is there, but the intelligence is missing.

Tracking is no longer a marketing operations issue; it is the foundation of every digital decision. The end of third-party cookies, the enforced move to GA4, tighter consent management and the rise of server-side tagging have reshaped the ecosystem in three years. No clean data means no usable AI.

We inspect the GA4 implementation, tag management (client- and server-side), CMP compliance, conversion-event quality, feeds into advertising platforms and CRM, attribution architecture, dashboards and data governance. Every dashboard is tested for genuine statistical reliability.

You gain reliable, documented, usable data — and a foundation on which to build dashboards, automation and AI models. What you measure, you can manage. What you do not measure, you can only endure.

According to Deloitte’s Milliseconds Make Millions study (2019, conducted with Google across 37 brands and 30.5 million sessions), an improvement of just 0.1 seconds in mobile load time can increase retail conversions by 8.4%, average order value by 9.2% and engagement by 10.1%. The corollary is stark: every unresolved second of latency costs three times more than it appears. Behind a falling conversion rate, the same reality almost always emerges: an ageing stack, accumulated technical debt, unsuitable hosting and undocumented code. The website works, but it is buckling.

A website is not a deliverable; it is a living system that ages. Obsolete dependencies, unpatched vulnerabilities, absent monitoring and business logic piled up without refactoring: debt accumulates silently until the day it blocks a launch. Where an agency delivers and moves on, we examine the structure for the long term.

We audit application architecture, code quality, performance (Core Web Vitals and JavaScript budget), hosting infrastructure (capacity, redundancy and sovereignty), application security, technical GDPR and accessibility compliance, three-year maintainability and the deployment workflow. Every finding is rated and paired with a precise recommendation.

You know where the debt sits, what it costs and the order in which to address it. You gain an assessment that a non-technical executive can understand, along with a clear basis for negotiations with suppliers. Your website becomes a controlled asset again, rather than a worsening liability.

According to BrightEdge, more than 53% of website traffic still comes from organic search. But the rules have changed: generative engines (ChatGPT, Perplexity, Claude and Gemini) and Google’s AI Overviews now redistribute clicks according to a new logic. Gartner expects traditional search volume to fall by 25% by 2026 in favour of conversational assistants. The result: declining traffic, cannibalised pages and content that is invisible in generative answers. The underlying causes remain the same (confusing architecture, poorly covered intent, degraded technical signals and neglected link-building), but there is now an additional requirement: content must be indexable, citable and suitable for machine synthesis.

SEO is no longer a discipline of keywords; it is a discipline of meaning. E-E-A-T quality signals, internal linking, semantic coherence and prompt-friendly content structure: Google no longer rewards optimisation for its own sake, but relevance. AI engines do not simply read your pages; they synthesise them — provided those pages are written to support it. Where others stack up pages, we build a visibility architecture that works both in traditional SERPs and generative answers.

We cover four dimensions. Technical: crawling, indexing, speed, structured markup, internal linking and access for AI crawlers. Editorial: semantic mapping, intent coverage, cannibalisation, content decay and citable structure (short answers, FAQs and verifiable factual data). Off-site: link profile, anchor text, perceived authority and competitive positioning. Generative: presence in AI Overviews, citability in ChatGPT, Perplexity and Claude, consistency of brand mentions in AI answers, and authority signals that models can use.

You identify what is limiting your visibility — in traditional and AI search — and the order in which to act. Traffic gains become forecastable rather than hypothetical. SEO stops being a lottery and becomes an asset that compounds over time across every discovery channel.

According to ANA and several industry studies, a significant share of media budgets wastes up to 30% on unqualified impressions, overlapping targeting and poorly configured bids. Most Google Ads and Meta accounts have been built in successive layers by different people without ever being rebuilt from first principles. Budget leaks away.

Paid search is no longer a configuration exercise; it is an architecture discipline. Automated bidding, Performance Max, conversion modelling and cookie deprecation now require platforms to receive clean signals, a defensible structure and margin-led rather than click-led management. A poorly architected account burns budget even when it is well funded.

We inspect account structure (campaigns, audiences and overlaps), conversion-signal quality (client- and server-side, enhanced conversions and transmitted values), bidding strategies, creative relevance, landing-page consistency and actual ROAS measurement. The audit covers Google Ads and Meta at a minimum, extending to LinkedIn, TikTok or retargeting according to your channel mix.

You know where budget is leaking, where the levers are and which ROAS to target. You regain control platform by platform, euro by euro. Paid acquisition becomes a measurable discipline again, not a tap you turn on and hope for the best.

According to Invesp, the average e-commerce conversion rate ranges from 2% to 3%. Put another way, 97% of acquired traffic leaves without converting. Before buying more audience, most businesses should learn to make better use of the audience they already have. That is where the greatest margin in marketing ROI lies.

CRO is not a matter of intuition; it is a scientific discipline. Quantitative journey analysis, qualitative friction analysis, prioritised hypotheses, rigorous A/B testing and continuous iteration. Where some redesign a website every three years and hope for a miracle, we improve conversion continuously through measured changes.

We combine three approaches. Quantitative: funnels, abandonment rates, exit points and cohorts. Qualitative: heat maps, session recordings, user testing and cognitive friction. Strategic: value proposition, CTA hierarchy, key-page structure and funnels. Each hypothesis is scored by estimated impact and cost.

You turn existing traffic into a productive asset without increasing the acquisition budget. Every percentage point of conversion gained compounds across total revenue. Conversion is not a minor usability detail; it is the primary profitability lever in a digital operation.

A Lucidpress study cited by Forbes finds that presenting a brand consistently across all touchpoints can increase revenue by 33%. Conversely, inconsistency scatters attention, blurs positioning and weakens recall. A logo adapted by hand, an inconsistent tone, an elusive promise and assets that age badly: brands deteriorate less through wear than through neglect.

A brand is not a set of visual guidelines; it is an architecture of perception. It brings together a promise, a territory of expression, a visual language and a voice. At a time when a company produces dozens of pieces of content every month across multiple channels, consistency is no longer an aesthetic refinement — it is a condition of commercial effectiveness.

We examine four dimensions. Identity: logo, guidelines, typography and colour system. Editorial: value proposition, tone and message architecture. Experiential: consistency across the website, materials, social media and email. Perceptual: the gap between intended and perceived identity, benchmarked against competitors.

You gain a clear-eyed view of what strengthens your brand and what weakens it. Design, content and communications decisions become part of a coherent system rather than a sequence of isolated trade-offs. The brand stops being a veneer and becomes a driver of preference.

According to the CNIL’s 2024 activity report (published in February 2025), the authority imposed 87 sanctions totalling €55.2 million, twice as many decisions as in 2023. GDPR fines can reach €20 million or 4% of worldwide annual turnover, whichever is higher. The most common failings are not the most spectacular: a non-compliant cookie banner, no record of processing activities, undefined retention periods and inadequately governed processors.

GDPR is no longer an abstract legal matter; it is an operational discipline spanning marketing, HR, sales, product and IT. Where many reduce compliance to a cookie banner, the CNIL now expects continuous demonstration: prove, document and respond on time. Compliance is not something you display; it is something you prove.

We audit the processing register, each activity’s legal basis, retention periods, privacy notices, the CMP, handling of data-subject requests, contractual oversight of processors (DPAs, standard contractual clauses and transfers outside the EU), security measures, breaches and impact assessments where required. Every practice is assessed against the latest enforcement decisions.

You gain a clear map of your risks, a prioritised compliance plan and the documentation required in the event of an inspection. More importantly, you turn a regulatory constraint into a trust asset that can prove decisive in tenders and client relationships. Compliance is not an expense; it is reputational capital.

Since 28 June 2025, French law has required private companies with annual revenue above €2 million or more than 10 employees to make their online services digitally accessible. Penalties can reach €50,000 per non-compliant service and be renewed every six months, with a separate €25,000 fine for failing to publish an accessibility statement or multi-year plan, plus daily penalties of up to €3,000 capped at €300,000. Beyond the penalty, inaccessibility permanently excludes a significant share of a company’s audience: nearly 12 million people in France have a disability (French Government, Ministry of Labour).

Accessibility is not a technical option; it is both a human commitment and an engineering discipline. It is grounded in the RGAA, European standard EN 301 549 and WCAG. Where some address it at the end of a project, we make it a design principle. An accessible website is better architected, better indexed and easier for everyone to use.

We apply the full RGAA framework: semantic structure, keyboard and screen-reader navigation, contrast and legibility, text alternatives, forms, code robustness and mobile consistency. We produce the mandatory accessibility statement, a quantified compliance score and a prioritised remediation plan.

You secure compliance, broaden your audience, improve search visibility as a direct consequence and create a better experience for every visitor. Accessibility is not an imposed cost; it is an architectural requirement that benefits the entire digital estate.