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MVP Architect

Test your idea. Prove its value.

An idea cannot be judged in a meeting. From a simple pitch, we build the brand, website and sales narrative, then put them in front of real prospects through campaigns, outreach and field testing. In six weeks, you decide with evidence: go, pivot or stop.

Team reviewing market demand before an MVP launch.

You audit everything,
except demand

More than one-third of startups fail for the same leading reason: no one was willing to pay (CB Insights). Not because of the technology, the team or the competition, but because demand was not there.

Every year, millions of euros in seed funding back convictions that twenty phone calls could have disproved. You audit the accounts, the legal position and the team. Who audits demand?

Validation takes a few weeks. Finding out after launch costs the entire budget. The market is the only stakeholder with a final veto. Better to hear it before you sign.

All the critical steps under one roof

The answer is not in a survey, a pitch deck or a no-code prototype. Prospects only reveal the truth when the offer feels like a real launch: a credible brand, a professional website, live campaigns and a sales narrative that holds up on the phone. Below that threshold, you are not measuring demand; you are measuring distrust. No template or AI tool can cross it alone. It takes positioning, naming, identity, development, media, copywriting, outreach and analysis, all coordinated within weeks.

That is what we bring together under one roof: the team that builds the launch and the people who pick up the phone. Validation platforms stop at clicks and pre-orders; we go further. At the end of the test, you no longer defend an intuition before a committee. You put evidence on the table.

Logiks specialists coordinating an end-to-end MVP market test.

Logiks Venture

When the evidence supports the opportunity, Logiks can go beyond validation and commit as an execution partner and investor.

Logiks Venture execution partnership.

Execution capital

Preserve your cash when it matters most. We substantially reduce the cost of validation in exchange for an equity stake. The full programme remains intact: brand, website, campaigns, outreach and verdict. Only the structure changes: our fees become shares, and our return depends on the one thing that matters—whether your market truly exists. You are not hiring a supplier; you are bringing in an execution partner.

Execution capital supporting an evidence-led launch.

Capital backed by evidence

When the numbers are compelling and the team convinces us, Logiks can invest directly and continue beyond launch. The investor reviewing your case is the same partner who built your brand, heard prospects first-hand and measured acquisition costs to the cent. Few forms of due diligence go deeper. For your next funding round, a professional investing its own capital after seeing the data from inside sends a signal that other investors understand.

Put an end to false starts

A data-backed verdict

Go, pivot or stop: a report grounded in real market data, not business-plan projections. Measured acquisition costs, genuine intent and objections heard first-hand.

A qualified prospect base

Everyone who shows interest during the test can be contacted at launch. Because the pre-launch is explicit, prospects know they are seeing an early offer and your future brand remains protected.

A launch-ready brand and website

If the verdict is go, there is nothing to rebuild: the identity, website and purchase journey have already been created, tested and refined by the market.

A proven sales kit

Outreach scripts, ads, objections and responses: you launch with lessons others take a year to learn.

A proven process

Four coordinated stages turn a pitch into market evidence, launch-ready assets and a clear decision.

Discovery and scoping workshop for an MVP market test.

1. Discovery and scope

We sign an NDA and a contract to formalise the engagement. You work with one lead contact who coordinates the entire project and centralises communication; for clarity and speed, we ask you to appoint one contact as well.

To understand the context, we start with your detailed pitch deck and, where available, your business plan. We then investigate the market thoroughly: competitors, pricing, channels and regulation. Together, we sharpen the value proposition and define the KPIs that will determine the decision.

2. Building the assets

We write the product and sales narratives and set up an A/B test to anticipate potential changes to the offer.

In parallel, we create the brand, website, packaging and mock-ups that make the offer tangible: everything required for a genuine launch, presented transparently as a pre-launch.

Brand and launch assets created for the market test.
Targeted campaigns and prospect outreach during MVP validation.

3. Running the market test

Our media specialists and sales team take over with targeted advertising across channels such as Google Ads and Meta, plus email and telephone outreach. We monitor quantitative indicators in real time—traffic, leads and acquisition costs—and capture prospect feedback, including objections.

Commitment is measured through actions: wait-list sign-ups, pre-orders and letters of intent. Every prospect knows they are seeing an early offer. At the end of the test, they are told what happens next and contacted first when the official launch begins.

4. Analysis and recommendations

We combine media, sales and data findings and compare them with the KPIs agreed at the outset. You receive a complete go, pivot or stop report, every optimised asset—brand, website, messaging and packaging—and a qualified prospect base ready for the official launch.

Analysis and recommendations from the MVP market test.
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An offer unlike any other in Europe

Some tests should lead to more than a report. When the numbers are compelling and the team convinces us, Logiks can extend its commitment and take an equity stake—through a cash investment or by contributing the complete launch programme in exchange for shares.
For founders, that changes the conversation: the investor reviewing the opportunity is the partner who built the brand, heard prospects on the phone and measured acquisition costs to the cent. Few forms of due diligence are more intimate. For a fund, Logiks becomes an aligned co-investor working from the same data, terms and incentives.
It is also the strongest guarantee of an honest verdict. We have no incentive to recommend go without evidence when our own capital may follow.

Abstract red and pink composition inspired by Logiks’ visual identity.

Are you an
investment fund?

De-risk the opportunity before committing capital with real-world evidence of market demand—not projections from a deck.

Are you an
entrepreneur?

Strengthen your fundraising with tangible market evidence. Start with a proven offer that has already been tested with real prospects.

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